Marketing Director

Our client is looking for a talented Marketing Director to lead the company forward 

This is a hybrid option working 1 day at the London office based in Central London 

You will develop strategies and tactics to boost the company’s reputation and drive qualified traffic, deploying successful marketing campaigns from ideation to execution.

You will also be responsible for the company social media channels and partnerships with other companies that promote our service and products. 
They attend regular trade shows, so you will be expected to arrange these with sales consultants and ensure they are fully equipped to promote the brand, products and services. 

Proven experience in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimising Google Adwords campaigns.
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
A sense of aesthetics and a love for great copy and witty communication - SEO? 
Up-to-date with the latest trends and best practices in online marketing and measurement
BSc/MSc degree in Marketing or related field

You will be responsible for implementing marketing strategy, maintain channels, and ensuring the sales team are equipped marketing collateral wise to perform their riles. You will also be responsible for:
Develop strategies and tactics to get the word out about our company and drive qualified traffic to the front door
Deploy successful marketing campaigns 
Be responsible for a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis. 
Analyse consumer behaviour and adjust email and advertising campaigns accordingly.

Full job spec provided prior to interview