Head of Copy

Location
Fully Remote
Salary
80k
Posted
19 Jan 2022
Closes
16 Feb 2022
Ref
LCN229
Contract Types
Permanent
Hours
Full Time

This role is FULLY REMOTE! 
Must be based in the UK
Must have healthcare experience


My client is a full-service creative communications agency, dedicated to healthcare. They provide a full range of creative services, from brand development to tactical campaign implementation, using all channels and elements of the marketing mix.

Specific Responsibilities:    

          
Management:

  • Day-to-day management of the Copy team organising/allocating projects and administration of holidays, sickness & other absences etc.
  • Assisting with the recruitment of new writers and copy freelancers to the copy team

 
           Copy:

  • To be able to consistently produce creative, accurate, compelling, fully referenced copy suitable for use with a variety of target audiences.
  • To maintain responsibility for copy from initiation to completion of each job.
  • To be aware of design constraints and relevant brand guidelines when writing copy references, approval and regulations.
  • To the agency expert on the ABPI guidelines and any other relevant guidelines/ legislation and to update staff when these are revised.
  • To be fully conversant with the key papers and background data for allotted brands.
  • To mark up references in accordance with client approval processes, including e-Pass & Zinc.

 
          Clients:

  • To challenge client comments on copy and to suggest alternative ways of incorporating comments if possible.
  • To liaise with clients regarding copy matters on if required.
  • To keep up to date with therapy areas, bringing attention to any relevant news items or new studies.

Meetings and pitches:

  • To present initial copy ideas and concepts internally.
  • To play an active role in pitches and present at them if required.
  • To attend client meetings and present copy/creative concepts if required.

Skills Required:                   

Planning and organisational skills
                                   
Communication skills - both verbal and written
 
Excellent skills in Word, PPT and client approval processes
 
Management skills

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