Paid Social Manager/Senior Paid Social Manager

Recruiter
Tomorrow
Location
England, London
Salary
£35000.00 - £45000 per annum
Posted
22 Dec 2021
Closes
19 Jan 2022
Ref
BBBH11850
Contact
Tomorrow Recruitment
Contract Types
Permanent
Hours
Full Time

A fantastic opportunity has arisen for a Paid Social Manager/Senior Paid Social Manager/Performance Client Manager/Senior Performance Client Manager, to work for a leading independent media agency whose clients are across the fashion and luxury sectors.

They are looking for an additional team member to lead campaigns and client management for one of their biggest and most innovative retail clients - a high end athletic apparel brand. Their campaigns are tasked with growing their ecommerce footprint through successful and best practice paid social and digital campaigns, with a heavy focus on performance outcomes.

Key responsibilities

Campaign planning

  • Ownership of brief and plan process, ensuring recommendations provided to best hit full funnel and performance outcomes (across paid social and digital partners)
  • Ownership of target planning, ensuring campaigns and budgets are planned to hit key client KPIs (mostly focused on traffic and revenue targets)
  • Creating planning documents, pulling together strategic recommendations to confidently present to clients
  • Assisting with strategic planning across wider brand work, ensuring recommendations incorporate ongoing insights and channel innovation and proactivity

Ongoing campaigns

  • Responsible for full paid social and campaign set-up, checking campaigns daily and clearly communicating optimisation recommendations throughout
  • Responsible for digital campaign implementation, project management and campaign set-up (where relevant - YouTube as lead focus), checking campaigns daily and clearly communicating optimisation recommendations throughout
  • Responsible for campaign reporting output, ensuring campaigns are delivered to all agreed timelines with no errors, always giving clear points of view on successes and areas of improvement
  • Ownership of all social and digital elements of media plans ensuring updated and shared on a weekly basis
  • Responsible for reconciliation of plans, budgets and target documents, liaising with senior team to adjust invoicing where required

Client servicing

  • Prioritisation across client tasks, ensuring all deadlines met and client expectations managed - checking with senior team where required but leading day to day client communications across core responsibilities
  • Confident in presenting documents and reporting, delivering clear approach and insights to client
  • Supporting Client Directors across wider client work where needed

Requirements

  • Working knowledge of paid social set-up for retail clients (especially performance objectives focused - comfortable with discussing traffic and revenue targets), with in-depth experience of Facebook Business Manager - essential
  • Working knowledge of YouTube campaign set-up and execution (ideally across brand and performance objectives, with in-depth experience of Google Ads and/or DV350 - essential
  • Extensive working knowledge/experience of Google Analytics or Adobe Analytics - essential
  • Sophisticated analytical skills with ability to confidently draw insights and recommendations, including advanced Excel - essential
  • Working knowledge of paid social set-up for retail clients, with experience of Pinterest and TikTok as secondary platform - desired but not essential
  • Must be analytically minded and enjoy focusing on data and insights as a key part of the role
  • Passionate about working on fashion and luxury brands
  • Desire to work in a small agency, owning key client communication and responsibility
  • Must be able to construct clear arguments/recommendations to clients
  • Excellent attention to detail, with ability to multi-task across multiple projects and sub-client campaigns

To apply, please send your CV to social@tomorrowlondon.co.uk

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