Senior Designer

Guide Dogs
Reading, Berkshire
£37,464.61 - £45,492.74 per annum
04 Oct 2021
18 Oct 2021
Contract Types
Full Time

At Guide Dogs we’re building a diverse team that will establish design and creative thinking as a core function within the organisation and bring the brand to life for people with sight loss, supporters, staff and volunteers.

We’re looking for forward-thinking designers to create compelling, high quality design solutions, which will help us achieve our vision of making design accessible to all and empowering people with sight loss to live the life they choose.

Together our team of designers will:

  • Approach projects with creativity and passion
  • Bring ideas to life, delivering concepts and designs which are best in-class brand expressions across all media
  • Communicate and collaborate across the team with copywriters, marketing colleagues and key stakeholders
  • Take ownership of briefs, campaign milestones and deliverables
  • Work directly with internal stakeholders to ensure design work meets project objectives
  • Ensure a high standard of visual execution across all work and within brand guidelines
  • Think ahead and creatively push the brand forward, always with accessibility at its heart
  • Present designs in a clear and compelling manner; articulating and defending creative direction choices

The Senior Designer will add value to Guide Dogs’ brand by providing direction and feedback for the design team, sharing best practice design advice with freelancers and contractors, internal colleagues and external agencies, ensuring that creative output supports and is in line with Guide Dogs’ marketing strategy. They’ll ensure that design and creative solutions are fully accessible and consistently and clearly communicate Guide Dogs’ visual identity.

The position plays a lead role in ensuring Guide Dogs’ visual identity remains up-to-date and engages Guide Dogs’ different stakeholders. The role plays a lead role in ensuring Guide Dogs’ visual identity remains up-to-date and engages Guide Dogs’ different stakeholders.

This role is 9am to 5pm, Monday to Friday, 35 hours per week, with 26 days paid holiday (excluding bank holidays) a year.

We’re committed to enabling our staff to work where best suits the needs of the individual, their team and the organisation. For this role, there will be opportunities to work from home as well as the office. We want our staff to flourish and work in environments which maximises their potential and best serves our stakeholders.

We offer a generous pension scheme, life assurance and enhanced pay for parenting and sickness leave. In addition, we provide an Employee Assistance Programme, flexible benefits package and discounts and cashback scheme to care for our people.

More details about this role, the Organisation and the recruitment process can be found in the attached candidate pack and job description.

We reserve the right to close adverts earlier than the closing date.


Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality. We encourage applications from people with disabilities as they are currently under-represented in the organisation and guarantee an invitation to interview for all applicants with disabilities who demonstrate, within their application form, sufficient evidence to meet the essential criteria for the job.


Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.

To be able to fulfil this role, the skills and experience we are looking for in a potential candidate include;


· Degree or equivalent in graphic design

· Demonstrable and up-to-date knowledge of design trends and best practice with an ability to share design reasons with colleagues outside the field of design.

· Ability to balance requirements of the brand, accessibility and project-specific essentials to produce high quality, audience-centred solutions.


· Demonstratable knowledge and understanding of the charity sector and vision impairment sector.

· Experience of directing other designers to lead the delivery of design projects with multiple deliverables

· Expert up-to-date knowledge of social media formats and best practice of different platforms and formats.

For the complete list of essential and desirable criteria necessary to be successful in this role please see the Person Specification within the Job Description below. The candidate pack contains more information about this role & the recruitment process at Guide Dogs.

If you are successful you will need to provide evidence of your right to work in the UK. We cannot provide sponsorship for this role.

Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If there is not enough space in your application form to provide this information, please ensure you upload additional documentation containing the additional detail.

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