Senior Copywriter - healthcare

Location
Homeworking
Salary
£40-60k
Posted
07 Jul 2021
Closes
23 Jul 2021
Ref
LCN053
Contract Types
Permanent
Hours
Full Time
Job Functions
Copywriter

Our client, an Integrated, Creative Healthcare Communications Agency in Berkshire are on the look out for a Senior Copywriter to join their team.

**Please note, ideally they are looking for candidates that are local and therefore able to get to their office in Berkshire, however they are open to full remote working also for candidates based further out.**

About the Senior Copywriter role:                 

To create and develop copy and concepts for a wide range of media and customers, primarily in the healthcare sector. To ensure that all copy is creative, of the highest possible standard, factually and grammatically accurate and fully compliant with relevant codes of practice/legislation
 
Specific Responsibilities of the Senior Copywriter: 
Copy:

  • To be able to consistently produce creative, accurate, compelling, fully referenced copy suitable for use with a variety of audiences
  • To maintain responsibility for your copy from initiation to completion of each job
  • To be aware of design constraints and relevant brand guidelines when writing copy

Concepts:

  • To be able to create initial concepts and copy lines for pitches or new campaigns
  • To be able to generate a range of executions based on a given concept
  • Input into brand strategy/thinking

References, approval and regulations:

  • To be fully conversant with the key papers and background data for allotted brands
  • To mark up references in accordance with client approval processes, including Zinc
  • To have a good working knowledge of ABPI guidelines and any relevant guidelines/ legislation

Clients:

  • To challenge client comments on copy and to suggest alternative ways of incorporating comments if possible
  • To liaise with clients regarding copy matters on your accounts if required
  • To keep up to date with therapy areas, bringing attention to any relevant news items or new studies

Meetings and pitches:

  • To present initial copy ideas and concepts internally
  • To play an active role in pitches and present at them if required
  • To attend client meetings and present copy/creative concepts if necessary

Team working:

  • Art Directors/Designers/Digital Designers: To collaborate to produce work which tells a story and has award-winning potential
  • Client Services and Production: To work in partnership to ensure every job that goes to the client/to print meets client needs and is of the highest possible standard
  • Junior Writers: To be a good role model, able to mentor, share skills and encourage a high quality of work

Achieved through:               

  • Being a professional and reliable team member
  • Showing a high level of attention to detail at all stages of copy
  • Organising your workload in accordance with deadlines and to complete copy within agreed timelines
  • Being aware of the impact your role/timelines have on the roles/timelines of others, within the agency and with clients
  • Completing and submitting time sheets and file documents in accordance with company working practices and procedures
  • Supervision and/or guidance from the Head of Copy occasionally required for complex tasks

Skills Required of the Senior Copywriter               

  • Good skills in Word and Powerpoint
  • Planning and organisational skills
  • Communication skills - both verbal and written
  • Detailed knowledge of the ABPI guidelines
  • Writing for the web and other digital media

 

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