Senior Copywriter - healthcare

Location
London (Central), London (Greater)
Salary
£60k
Posted
15 Feb 2021
Closes
15 Mar 2021
Ref
LCN037
Contract Types
Permanent
Hours
Full Time
Job Functions
Copywriter

Senior Copywriter
As a senior copywriter, you will be able to work with a high level of independence and autonomy. You will be a trusted team member, both internally and externally, having built a strong relationship with your clients and their medical teams. You will become an insight-driven strategic member of the team, acting as scientific and editorial consultant to accounts and proactively driving your accounts forward by thinking “beyond the day job” to anticipate and analyse where the needs of clients align with market opportunities and wider products. When required, you will actively collaborate on work forecasting on both a short- and long-term basis in order to inform and influence workflow on your accounts. Where appropriate, you will support and delegate to junior writers, providing constructive and timely feedback. You will act as mentor to junior writers and help to identify training opportunities for other writers, as well as yourself.
 
Required:

  • ³3 years’ experience in a copywriting role within a recognised healthcare advertising agency
  • Strong academic background with a degree level qualification in life sciences
  • Excellent written English, with strong attention to detail
  • Confident client-facing personality with experience in guiding copy-focussed meetings
  • Highly skilled at translating medical content into promotional brand campaign messaging and communications
  • Passion for science, communication and creativity

 
Knowledge and skills:

  • Demonstrate a thorough knowledge of the healthcare comms environment, including a deep understanding of the ways in which our clients work and the business problems they face
  • Be a brand ambassador on key accounts: 
    • Source, manage and maintain complex bodies of evidence for your key brands and own the info within
    • Contribute to brand strategy, regularly attending tactical team meetings
    • Stay close to freelancers or support writers working on your brands: oversee their work at key checkpoints
  • Create appropriately tailored copy based on key insights across a range of materials (e.g. web copy, visual aids, animations, etc.) and audiences (e.g. patients, tailored messaging based on customer segmentation, internal teams, etc.)
  • Confidently collaborate in creative teams on a wide range of cross-channel campaign elements, including sales aids, patient education, congress materials, etc
  • Adapt technical language into simple, audience-appropriate copy
  • Ensure work is scientifically accurate and substantiated, maintaining up-to-date reference packs for each job worked on
  • Manage copy docs from initiation through to the realisation of final materials, confidently editing, proofing and adapting your work as the job requires
  • Challenge data / claims / client requests where necessary, and provide solutions in a constructive, collaborative manner
  • Work with client medical teams to develop and refine core claims in line with campaign and communication strategy
  • Be up to date and cognisant of legislation and regulatory processes

 
Presentation:

  • Sell in your work to colleagues and clients, clearly and convincingly with passion and confidence

 
Consultancy:

  • Provide scientific consultancy inside and outside the agency: attend client meetings confidently vocalising your thoughts
  • Develop lasting relationships with clients (medical and marketing)

 
Creativity:

  • Be passionate about bringing narrative excellence to health brand comms, keeping healthcare experiences at the heart
  • Champion creativity throughout the agency and be a master of the creative and copy operational processes
  • Adapt various types of technical language into simple, tonally appropriate copy
  • Be a proven high level creative thinker with a strong conceptual track record
  • Work in a creative team/ with others to develop your creative ideas; take a leading role on creative campaigns
  • Stay close to the evolving edge of print, digital and experiential communications, taking inspiration from industry award winners and the world at large

 
Proactivity:

  • Observe and act on current trends and research in your therapy area/s, share your knowledge widely
  • Anticipate and actively seek out incoming work
  • Prepare yourself for briefings, coming armed with the necessary pre-reading and questions (if possible)
  • Take full advantage of training on offer; execute training tasks on time and with flair
  • Find opportunities to guide and support less experienced writers
  • Ease the burden on the brand overseer by intercepting, checking and imparting best practice to the work of your support writers
  • Help identify training opportunities for the copy team

 
Quality:

  • Write well-constructed sentences in plain English
  • Reliably produce high quality, on-brief work that solves client’s business problems in outstanding and original ways
  • Proofread own work and gain overseer approval at established check points
  • Demonstrate your ability to co-produce visually-led communications
  • Help to drive high quality writing across the department: provide constructive feedback to other writers wherever possible, ensuring this feedback is understood and implemented

 
Innovation/new business:

  • Expose yourself to the evolving edge of print, digital and experiential communication, taking inspiration from industry award winners and the world at large
  • Be a key creative contributor on client proposals/new business; establish a stable of successful pitch wins

 
Organisation:

  • Flex your time around several demanding brands, prioritising work fairly and effectively
  • Provide clear documentation with correct use of copy templates and appropriate version control
  • Develop orderly core claims and reference packs for your brands
  • Actively manage expectations from colleagues on project outlines, helping to shape deadlines with creative services manager and accounts teams
  • Delegate appropriate parts of your workload to relevant members of the writing team, clearly briefing in requirements and timeframes and overseeing output

 
Teamwork:

  • Take critique in a positive spirit: act on it constructively
  • Be a visible figurehead for the creative team, and champion creative thinking within the agency
  • Maintain a close working relationship with relevant brand team members, including the strategy practice, other creatives and account handlers
  • Understand who and how to ask for support in various scenarios
  • Promote collaborative and inclusive working at all opportunities