Strategic Brand Planner
We’re excited to advertise this role with a favourite consumer brand agency based in West London. About 25 people strong, gorgeous studios with a roof terrace too! From NPD and innovation to full brand and positioning, naming, identity, packaging design, and rolling this out across every other brand touchpoint is all in a days’ work here.
As their Strategic Brand Planner, you’ll ideally already have a strong background and understanding of FMCG brands and retailers. Bridging the gap between strategic and creative thinking to build strong foundations for all creative work. You’ll help the agency ensure their strategic brand thinking and creativity are never compromised!
With the help of their toolkits, you’ll be able to gather information and insights from studying markets for relevant data and inspirational ideas and trends.
And of course go beyond the project in hand - as the strategic brand planer, you can think ahead where any concept may take the client through their target markets, inside out.
You’re a creative thinker, a creative spark, a great knowledge and passion for the retail and brand world, with a focus on consumer and design trends around us! You can make complex subjects more understandable. And of course a team player, working closely with the Client Directors and Creative Director - both will have your ear!
And it’s a nurturing environment, you’ll hold your own but they would want you to grow your team around you. What’s not to love?!
| Examining clients’ businesses to get to know their brands & understand their objectives
| Run brand planning workshops
| Generating original ideas with the creative team
| Identifying potential problems and looking at solutions
| Good writing skills, copywriting, creative writing