Team: Brand Experience
People Leader: European Head of Brand Experience
The EU Creative Services Director is responsible for transforming the brand positioning and strategy into tangible creative deliverables to build both our brand and our business. You will lead packaging design, artwork production, art direction, project management and agency management for two sister brands across Europe.
You will apply your creative strategic thinking, your art direction expertise and your hands-on creative skills to deliver brand identity packaging, digital brand communications content, photography, moving image, press kits, retailer kits and in-store experiences. You will champion creativity across the whole organisation and represent PAD creative voice inside and outside our company.
Lead and coach the creative team: Head up a team of production artist, designer, copy writer and project manager to support the brand experience functions of packaging creative, PR and digital. Build a network of freelancers and agencies to be leveraged when necessary. Make recommendations on future creative team evolution and resourcing.
Manage all production (digital and packaging): partner with Brand Leads and Product Development Project Managers to lead the process of producing all European method and Ecover packaging artwork. Provide print production expertise in packaging executions (shrink, pressure sensitive labels, screen print, pouches) and set best practices for routing process, art work trafficking and file set up. Manage all European prepress process and issues. Also, lead all digital work art direction (site, apps, media, etc.) closely with Brand, Digital & PR Leads to ensure seamless transition from creative concepts to final output.
Manage creative budget and status: including artwork, freelancers spend, and creative production cost.
Manage agency relationships: negotiate contracts and ensure seamless project management and communication on marketing campaigns and ongoing work.
Define European artworks and asset sharing process: help produce brand standards and style guides for all brand systems to share with international markets and partners. Liaise with international teams to ensure consistency and quality executions regionally. Responsible for management of European creative asset and artwork library.
This role will work with cross functional teams including Brand Experience, Product Experience, Business and Sales in the London office, as well as external agency partners and freelancers across Europe. You will also be the creative voice in the organisation, effectively adding value to the main company processes, corporate meetings and championing creativity as a key part of our culture and a competitive advantage for our teams.
Be strategic: You bring your brain to the table as well as your awesome creative skills. You have deep experience executing brand and product strategies across a broad set of mediums and have the leadership skills to bring everyone along.
Be creative: You have deep knowledge of the concept and execution of product + packaging + brand communications content and how to collaborate with a cross-functional team to get this done. You know how to bring people along in your thinking and are always in 'idea' mode. Ability to present and articulate creative point of view to cross-functional team and external partners both written and in person. You also have extensive knowledge of print production and process and are abreast of innovative design trends and technologies.
Be resourceful: We are a small, busy team. Our creative output is disproportionate to our size. We do this by being nimble problem solvers and super resourceful. Work smart. You are a good multi-tasker, able to manage multiple projects simultaneously and meet deadlines with frequent interruptions and changing priorities.
Be a people leader: You have deep experience managing and developing creative teams, coaching them, setting priorities and solving problems to meet the business deadlines. You can also articulate creative strategy to agencies/freelancers and manage all aspects of the agency -freelancer/client relationship.
Be a business leader: You understand the business needs and how your creative work can influence. You can come up with broader creative solutions that improve our company processes and assets.
- Educated to degree level, ideally in graphics/arts/design or related
- Previously worked as a creative director, ideally in both agency and client side
- Experience in brand building through creative, ideally on both packaging and brand communications
- Knowledge of all stages of creative, from strategy to production
- Passion for creativity, consumer connections, and scaling brands while building a consistent brand identity
- Ability to work to deadlines
- Experience in building and leading creative teams
- Agile approachable attitude with good-problem solving skills and desire to get involved in all aspects of brand experience
- Believe in the power of creativity to build a competitive advantage and can inspire others to follow