Digital Marketing Analyst

Location
London (Central), London (Greater)
Salary
up to £45K + full benefits package
Posted
13 Jul 2017
Closes
10 Aug 2017
Ref
dimaan130717
Contract Types
Permanent
Hours
Full Time
Design Disciplines
Digital / Web, Other

Truffle are currently recruiting for a Digital Marketing Analyst to join a global luxury brand during an exciting time in their digital evolution. Working across 30+ countries and 12 languages, you will be working alongside a highly talented and collaborative digital creative and development team to aide in the smooth running of the implementation of their new digital and social strategy.

The Role

The Digital Marketing Analyst role requires a natural flair for manipulating, interrogating and structuring large datasets; and above all an analytical mind. Intense attention to detail, a process orientated approach and extreme accuracy are essential. You’ll be the sort of person who loves new tools and technologies, gets a buzz from being knee deep in data and has the business and marketing knowledge necessary to extract meaningful insights from a sea of stats and analytics.

You’ll help the business make informed decisions about what to do (or not do) next by interpreting what the numbers are telling you and making recommendations about what’s working and what’s not. You’ll set up, execute and analyse marketing campaigns, to deliver results and implement a ‘test and learn’, continuous improvement approach. You’ll be highly collaborative and passionate about communications. .

Skills / traits

Analytical and curious

Advanced Excel skills

Commercial mind-set

Highly organised and methodical

Online (digital and social media) savvy

Results focused

Self-starter

Understanding of SEO desirable

Advanced knowledge of Google Analytics required

Responsibilities

Analysing and configuring website analytics to generate business reports.

Help the implementation of a dashboard to view different reporting platforms

Analysing and reporting on campaign results to understand what worked and what didn’t

Making recommendations for future campaigns

Extracting business data / insights on request from other business areas