Digital Marketing Analyst
Truffle are currently recruiting for a Digital Marketing Analyst to join a global luxury brand during an exciting time in their digital evolution. Working across 30+ countries and 12 languages, you will be working alongside a highly talented and collaborative digital creative and development team to aide in the smooth running of the implementation of their new digital and social strategy.
The Digital Marketing Analyst role requires a natural flair for manipulating, interrogating and structuring large datasets; and above all an analytical mind. Intense attention to detail, a process orientated approach and extreme accuracy are essential. You’ll be the sort of person who loves new tools and technologies, gets a buzz from being knee deep in data and has the business and marketing knowledge necessary to extract meaningful insights from a sea of stats and analytics.
You’ll help the business make informed decisions about what to do (or not do) next by interpreting what the numbers are telling you and making recommendations about what’s working and what’s not. You’ll set up, execute and analyse marketing campaigns, to deliver results and implement a ‘test and learn’, continuous improvement approach. You’ll be highly collaborative and passionate about communications. .
Skills / traits
Analytical and curious
Advanced Excel skills
Highly organised and methodical
Online (digital and social media) savvy
Understanding of SEO desirable
Advanced knowledge of Google Analytics required
Analysing and configuring website analytics to generate business reports.
Help the implementation of a dashboard to view different reporting platforms
Analysing and reporting on campaign results to understand what worked and what didn’t
Making recommendations for future campaigns
Extracting business data / insights on request from other business areas