Global CRM/email/automation specialist

Recruiter
Location
England, Berkshire
Salary
£300 - £320 per day
Posted
25 May 2017
Closes
22 Jun 2017
Ref
1628721
Contact
Rebecca Whips
Contract Types
Contract
Hours
Full Time
Design Disciplines
Other
Job Functions
Other
An exciting opportunity has arisen for an Interim Global CRM/Email/Automation specialist to join a Berkshire based Oil and Gas Brand.

As the company's Global CRM/Email specialist you will develop and implement the Global CRM and Email strategy, as well as supporting the local iterations. The successful candidate will need to be an exceptional CRM/Email person as you will need to manage the strategy to the tactical. You will be expected to manage a budget, and support and mentor, manage local markets.

Accountabilities:

  • Working with the Global Product Manager - Marketing to plan and deliver a best-in-class CRM and Email strategy and execution. The emphasis is to drive awareness, build loyalty and retention.
  • Ensuring the CRM platform is fit-for-purpose
  • Ensuring the database is segmented effectively for targeted marketing activities.
  • Drive existing local market CRM and email strategies as they launch, or evolve.
  • Drive the CRM and Email conversation as part of the weekly global team meetings and monthly (all location) team calls.
  • Co-ordinate and analysis local data to create a monthly global CRM and Email report. This is for discussion with the GPMM, and then presentation to the wider group.
  • Responsible for developing and testing strategies for all aspects of the CRM, to ensure the most effective approach for the company and its products.

Required Skills:

  • Signifcant experience of identifying clear business and CRM objectives - then developing robust CRM plans, and campaigns, that deliver against them.
  • Working on a variety of platforms especially Adobe and Salesforce to deliver outstanding customer acquisition, re-engagement and retention campaigns.
  • Experience that combines being a digital native, with a good rigour for brand understanding, is important.
  • Familiarity of various email systems: dotmailer, Mail Chimp, Campaign Monitor
  • Strong knowledge of Google Analytics
  • Must be competent in HTML and CSS for email design and development
  • Strong insight and analytical skills
  • The ability to get the best out of agency relationships in B2B and B2C environments
  • Exceptional communication and organizational skills
  • Experience of working across multiple platforms, e.g. touch­screens, mobile and online

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