Superdry

United Kingdom

About Superdry

SuperGroup plc is the owner of the dynamic Superdry brand and operates in the premium branded fashion clothing sector. Superdry focuses on high quality fashionable menswear, womenswear and accessories, fusing vintage Americana and Japanese graphics with a British style. Superdry operates a multi-channel business through a combination of standalone stores, concessions, ecommerce, and UK and international wholesale. Our global headquarters are based in Cheltenham, Gloucestershire.

Founded in 2003, we have grown to a portfolio of 98 owned stores and 40 concessions in the UK & Ireland, and 70 owned stores and 15 concessions across Europe. We opened 28 owned stores in 8 countries during the 2014/2015 financial year, totaling an additional 82,000 square feet of trading space. We also have 221 franchised and licensed Superdry stores in 69 countries worldwide, and operate 25 international ecommerce websites, delivering to 169 countries. We now employ in excess of 3,900 people globally.

Our ambition for growth was proven at our 2014/2015 year end results as we announced a 12.9% rise in revenue to £486.6m and a 2% rise in underlying profits to £63.2m. Retail revenues were up 17% while like-for-like retail sales were up 4.8%. 18.2% of our retail sales are now generated online. Wholesale revenues rose by 4% to £152.5m.

Following the appointment of Euan Sutherland as CEO in October 2014, we have developed and launched a new long-term strategic plan focusing on three key areas - to build a global lifestyle brand; to drive awareness of the breadth of the Superdry range; and to build a broad cross-channel relationship with customers. As our product is at the very heart of what Superdry is all about, we are also focusing hard on our four key product attributes - design detail; quality obsession; innovation; and affordability.

In March 2015, SuperGroup announced the acquisition of our North American business from a former licensee, which immediately gave us an estate of 15 stores and around 250 employees, with revenues of nearly $36m. We have a structured plan in place to drive a substantial expansion plan across the US, Canada and Mexico by 2020. In July 2015 we announced the creation of a joint venture business in China, in partnership with the established Chinese retailer Trendy International, giving us a solid platform for a major entry into the Chinese market.

Finally, in another exciting development, Golden Globe winning actor Idris Elba is collaborating with Superdry to design and produce a premium line of clothing which will be sold globally in stores and online, as well as through Wholesale partnerships from Autumn/Winter 2015. This new collaboration is part of our strategy to create a global lifestyle brand, building on the iconic heritage of Superdry to broaden and strengthen customer appeal.

1 job with Superdry

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