We have already established how to prepare and practise for a meeting or presentation to clients and prospective clients-to-be. In the third part of this “Four P’s” series, John Scarrott, trainer and coach to design businesses, looks at how to perform.
We’re putting together some in-depth research on the state of play of the design industry, to see what it looks like, how much designers get paid (and how happy they are about it), as well as what perks designers are being offered.
Last week, we wrote about a website which uses artificial intelligence (AI) to create logos without the need for a human designer. So we’ve asked – if you could automate one part of your job, what would it be?
Last week, we wrote about a new college which hopes to offer students an “alternative route” into design. Now, we ask established creatives – how did you get into the field, and what advice would you offer young people starting out?
Design business advisor John Scarrott looks at how designers can stop being seen as suppliers and start being seen as partners. He also talks to one creative director who has already made this approach part of their business strategy.